Question
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email,
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen.
Do some research onDominos Pizza Creation App
THE CAMPAIGN:This Dominos app is essentially a pizza creation game that allows participants the opportunity to order the exact pizza they create in the game.
THE RESULTS:53% of digital sales through the app, 50% cost reduction in cost per click, created 3 times more mobile users, 63% overall increase in sales.
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