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Mobile phone manufacturers and marketers are facing hyper competition in the world mobile market. Suppose as a market analyst, you wished to see whether consumers'
Mobile phone manufacturers and marketers are facing hyper competition in the world mobile market. Suppose as a market analyst, you wished to see whether consumers' preference is equally distributed at 5% level of significance, among six mobile phone brands (i.e. Samsung, Apple, Xiaomi, Huawei, Sony and XY). A sample of 120 people provided these data: Samsung ,Apple, Xiaomi ,Huawei, Sony, XY 32, 34, 18 ,16 ,12, 8. Perform your analysis
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Managerial economics applications strategy and tactics
Authors: James r. mcguigan, R. Charles Moyer, frederick h. deb harris
12th Edition
9781133008071, 1439079234, 1133008070, 978-1439079232
