Question
Mobile phones produced by a large American company are not selling as well as they were. What information should the company research to help it
Mobile phones produced by a large American company are not selling as well as they were.
What information should the company research to help it decide on its future?
What would you include in a market research plan for the above situation.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
