MODERN MARKETING CALLS FOR MORE THAN DEVELOPING AGOOD PRODUCT,PRICING IT ATTRACTIVELY AND MAKING ACCESSIBLE.THEY MUST ALSO COMMUNICATE WITH THEIR PRESENT,POTENTIAL STAKEHOLDERS AND THE PUBLIC.THEREFORE,AS MARKETING MANAGER DESCRIBE WTAT MARKETING COMMUNICATION CAN DO FOR A COMPANY AND HOW COMPANIES EFFECTIVELY COMMUNICATE.ALSO WHICH PROMOTIONAL TOOL DO YOU THINK AND ADVISE THAT BEST TO BE IMPLEMENTED BY THE COMPANY