Module 1, Individual Case Analysis - Drout Advertising Research Project

Dear International Data Analytics for BusinessExecutives:

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Please read the following Data Analytics for Businesscase assigned for this Learning Module and please analyze and answer the Assignment(s)requested in this Case Analysis.

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Assignments

Jamie received 105 responses, which are given in the Excel fileDroutAdvertising Survey.

• Review the questionnaire and classify the data collected from each question as categorical, ordinal, interval, or ratio.
• Next, explain how the data and subsequent analysis using business analytics might lead to a better understanding of stereotype versus empowerment advertising. Specifically, state some of the key insights that you would hope to answer by analyzing the data.
• Use appropriate charts to visualize the data. Summarize the data using frequency distributions and histograms for numerical variables, cross-tabulations, and other appropriate applications of PivotTables to break down the data and develop useful insights.

An important aspect of business analytics is good communication. Write up your answers to this case formally in a well-written report as if you were a consultant to

Ms. Drout USING our class:

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0. Template, Analytics Individual Case Analysis Consulting Report.docxDownload 0.

Table of Contents 1. Executive Summary 2. Overview Case Analysis - What's this case analysis about? 3. Scope of Consulting Work and Report - Detailed List of Assignments this case analysis is requesting. 4. Introduction 5. Analysis and Findings For EVERY Case Analysis ASSIGNMENT 5.1 Assignment(s) 1 - Statement o Identify Business Problem - "Define Problem statement [aka Case Analysis Assignment]" o Analytics Tools and Models used and results o Interpretation, Discussion, and Analysis of Findings and Results - Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your: Analytics Tools and Models used results Business Analytics Case Analysis EXCEL model(s) and outcomes and results o Recommendations 5.2 Assignment(s) 2 - Statement o Identify Business Problem - "Define Problem statement [aka Case Analysis Assignment]" o Analytics Tools and Models used and results o Interpretation, Discussion, and Analysis of Findings and Results - Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your: Analytics Tools and Models used results Business Analytics Case Analysis EXCEL model(s) and outcomes and results o Recommendations 5.n Assignment(s) n - Statement o Identify Business Problem - "Define Problem statement [aka Case Analysis Assignment]" o Analytics Tools and Models used and results o Interpretation, Discussion, and Analysis of Findings and Results - Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your: Analytics Tools and Models used results Business Analytics Case Analysis EXCEL model(s) and outcomes and results o Recommendations 6. Overall Case Analysis Findings Discussion 7. Overall Case Analysis Recommendations 8. Overall Case Analysis Conclusion(s) 9. Appendix/Appendices 10. Bibliography and References

N.B Table of Contents

Explanation Step-by-Step

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In Module 4 and Module 6 you will be asked to use a variety of descriptive analytics tools to analyze the data and interpret the results. As you do this, add your insights to the report, culminating in a complete project report that fully analyzes the data and draws appropriate conclusions.

ThisIndividualCase AnalysisDroutAdvertising Research Projectwill continue in Module 4, and Module 6.

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Please develop YOUR OWN Business Data Analytics EXCEL models to support all your answers and analyses and post this(these) file(s) in addition to your Case Analysis Drout Advertising Research Project Report.

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Finally, please answer ALL Questions and Sections of this Data Analytics for Business Case with great detail AND STEP BY STEP being extremely methodical and accurate in your answers. It is extremely important that for each Question and Section, you write the entire question and you LABEL and/or PLACE the appropriate headings and subheadings clearly for EACH part of the question and/or section.

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Please address, analyze, and discuss in great detail and thoroughly support and explain the what's, how's, and why's of each of your answers.

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Case Analysis Drout Advertising Research Project Backgound and Data

Case AnalysisDroutAdvertising Research Project

Drout Advertising Survey Data.xlsxDownload Drout Advertising Survey Data.xlsx

Reference:

Business Analytics (2e). - James R. Evans.

Pearson 2013 - ISBN: 9780132950619.

Case Analysis Background

JamieDroutis interested in perceptions of gender stereotypes within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services; as well as the perceived benefits of empowerment advertising. Gender stereotypes specifically use cultural perceptions of what constitutes an attractive, acceptable, and desirable man or woman, frequently exploiting specific gender roles, and are commonly employed in advertisements for beauty products. Women are represented as delicately feminine, strikingly beautiful, and physically flawless, occupying small amounts of physical space that generally exploit their sexuality; men as strong and masculine with chiseled physical bodies, occupying large amounts of physical space to maintain their masculinity and power. In contrast, empowerment advertising strategies negate gender stereotypes and visually communicate the unique differences in each individual. In empowerment advertising, men and women are to represent the diversity in beauty, body type, and levels of perceived femininity and masculinity. Her project is focused on understanding consumer perceptions of these advertising strategies.

Jamie conducted a survey using the following questionnaire:

1. What is your gender?
   1. Male
   2. Female

2.What is your age?

3. What is the highest level of education you have completed?

1. Some High School Classes
2. High School Diploma
3. Some Undergraduate Courses
4. Associate Degree
5. Bachelor Degree
6. Master Degree
7. J.D.
8. M.D.
9. Doctorate Degree

4. What is your annual income?

1. $0 to<<$10,000
2. $10,000 to<<$20,000
3. $20,000 to<<$30,000
4. $30,000 to<<$40,000
5. $40,000 to<<$50,000
6. $50,000 to<<$60,000
7. $60,000 to<<$70,000
8. $70,000 to<<$80,000
9. $80,000 to<<$90,000
10. $90,000 to<<$110,000
11. $110,000 to<<$130,000
12. $130,000 to<<$150,000
13. $150,000 or More. 5. On average, how much do you pay for beauty and hygiene products or services per year? Include references to the following products: soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services.

6. On average, how many beauty and hygiene advertisements, if at all, do you think you view or hear per day? Include references to the following advertisements: television, billboard, Internet, radio, newspaper, magazine, and direct mail.

7. On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes?

8. On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes?

1. Drastic
2. Influential
3. Limited
4. Trivial
5. None

9. To what extent do you agree that empowerment advertising, which explicitly communicates the unique differences in each individual, would help transform cultural gender stereotypes?

1. Strongly agree
2. Agree
3. Somewhat agree
4. Neutral
5. Somewhat disagree
6. Disagree
7. Strongly disagree

10. On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising?

NB. this is a retake assignment: Module 01, Individual Case Analysis - Drout Advertising Research Project