Module 4: Discussion: Strategic Alternatives

Describe a circumstance or circumstances where you applied the adaptive, competitive, and market entry strategies to determine your next steps in the circumstance(s).

Here is an application of some of the strategic alternatives:

When my wife and I decided to move after 29 years in the same house we used the adaptive, competitive, and market entry strategies approach to make our decision, form recommendations, and take the next steps to add value to our lives.

Adaptive Choice: We chose contraction by divestiture and retrenchment. We chose to downsize our home. We felt downsizing would improve our lifestyle.

Competitive Choice: We became prospectors, looking for a new home. At the same time we were analyzers balancing stability and change. We maintained a similar decorative style inside but with a different floor plan and use of space. The position we took was market segmentation. The segment of the market we wanted to be in was close to our grandchildren and children. Market segment strategies are directed toward a particular need of a well-defined market segment - the grands.

Market Entry Choice: Our market entry strategy was to purchase through an acquisition of the home that was for sale.

We now have a wonderful home that we call our forever home and are no more than 15 minutes from our kids and grands.

Now it is your turn to provide a scenario when you applied adaptive, competitive, and market entry strategies to make a decision. Be thorough in your answer and provide some supporting documentation from your readings and videos to support your decision making