Module 68 Featured Worksheet Product Differentiation and Advertising Market Structure Model Example #of Fir ms Type of Product Price Contr 01 Ease of Entry L-R Prot Advertising (N o/Yes- type) Perfect Competitio n Monopolist ic Competitio n Oligopoly Monopoly 1. Fill in the table above with the characteristics of each market structure. 2. Complete the following for each of the four market structures (perfect competition, monopolistic competition, oligopoly, monopoly). a. Do individual rms in each type of market structure advertise their product? Why or why not? b. Find an example of an advertisement 'om each type of market. Either attach a copy of the advertisement (e. g. online, newspaper or magazine ad) or a 1 paragraph summary/description of the advertisement (e. g. a television, radio, or internet ad). You can also include an actual advertisement (6. g. a direct mail ad or promotional item). For each example you must include a complete citation of the source. c. For each of the four examples you provide, answer the following; which market structure does the advertising represent (explain how you know); what is the goal of the advertising (that is, how is the ad supposed to e'ect firm and/or industry demand or elasticity of demand); are there any other goals for the advertising'Mi 3. How will a rm determine if their advertising is protable