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MODULE : E-business and digital marketing PLEASE HELP ON ALL QUESTIONS BELOW Question 1 (a) Look at the most commonly used dashboards by digital marketers.

MODULE : E-business and digital marketing PLEASE HELP ON ALL QUESTIONS BELOW

Question 1 (a) Look at the most commonly used dashboards by digital marketers. Compare and contrast them. (b) Identify different types of dashboard solutions. (c) Determine the essential requirements of dashboard solutions which differentiate them from tools such as Google Analytics. (d) Discuss about the potential disadvantages of dashboard systems for management.

Question 2 Suppose you have been appointed as administrator of a website and have been asked to develop a metrics programme. Explain the steps you would take to develop this programme.

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