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Moes has a current stock price of $72. The company announced a new product at 11:00 am Wednesday which the market had no knowledge of

Moes has a current stock price of $72. The company announced a new product at 11:00 am Wednesday which the market had no knowledge of prior to the announcement. If the NPV per share of the project is $3 and the market agrees with this, what will the price be at 11:01 am Wednesday, if this is an efficient market?

a.

$75

b.

$72

c.

$74

d.

$69

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