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Mohammad is the owner of a gourmet ice-cream shop in Durban. For the 2020 December holidays, Mohammad has designed a brand-new marketing and promotion campaign.

Mohammad is the owner of a gourmet ice-cream shop in Durban. For the 2020 December holidays, Mohammad has designed a brand-new marketing and promotion campaign. Which budget would Mohammad use to measure the marketing and sales effectiveness of his December campaign? Select one: a. Manufacturing-cost budget b. Income budget c. Profit budget d. Discretionary-cost budget

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