Molson's Ale depicts one male getting turned down for a date because an attractive female notices that he drinks a brand that is NOT Molson. Shortly after, she accepts a date from a male drinking Molson beer. Molson is trying to get consumers to: a. choose based on subliminal perception. b. imitate the behaviour of successful models. c. be more assertive in product selection. d. reject competitors based on selective learning. Jonas knows the tagline from the local oil change vendor, which is frequently advertised on the radio station he listens to. However, Jonas does not have a car and is not interested in oil changes. His awareness of the tagline was most likely due to a. intentional learning b. negative reinforcement c. incidental learning d. punishment e. cognitive learning