MoMoDev-Modular Mobile Devices- Stakeholder Management Early in the MoMoDev project, Jabu facilitated a stakeholder analysis workshop. He invited a number of role players and interested parties to help the project team identify who could affect, or be affected by the project. The project team maintained a stakeholder register where contact details, level of influence, interested and support were reflected. This assisted team members when engaging with stakeholders, whether they were potential users or feature mobile developers. Some identified internal stakeholders include: - Project Sponsor-Shirley Investment board- the company directors who had the final say on all decisions Project team members Test users-to start giving feedback during progress reviews and focus groups Some external stakeholders included: - Cell manufacturers- they were identified as negative stakeholders as this project could impact their current market share - Mobile device retailers- they would serve as the channel for distributing the MoMoDev device and feature units after its launch - ICASA (Independent Communications Authority of South Africa)-New Tech SA would have to submit MoMoDev to be certified as acceptable for use in South Africa before it can be sold. As MoMoDev was a first to-market project, Shirley advised Jabu to be careful in including external users in his test and focus groups. To ensure the confidentiality of the new innovation, Jabu used NewTech SA colleagues as first group of test users. After the launch at the Innovation Africa Expo, the organisation plans to include a wider range of stakeholder in their focus groups.

QUESTIONS: Use the case study to answer the following questions: 3.4.1 Using, Salvage et al (1991)s four classification of project stakeholders, discuss and classify the project stakeholders of the MoMoDev project. 3.4.2 Distinguish the MoMoDev Project stakeholders according to Karlsens two differentiation model.