Question
Mona is the marketing manager for chain of florist shops, and she's preparing the company's promotional strategy for Mother's Day. She has selected the promotion
Mona is the marketing manager for chain of florist shops, and she's preparing the company's promotional strategy for Mother's Day. She has selected the promotion mix. What should she do next?
Multiple Choice
- Identify targets for the promotion.
- Prepare promotion budget.
- Revise goals for promotion.
- Develop the message.
- Establish measures of results.
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
