Question
MonarchsMatter is planning its next informational campaign and has identified a variety of locations to which it can send speakers and informational material.These locations vary
MonarchsMatter is planning its next informational campaign and has identified a variety of locations to which it can send speakers and informational material.These locations vary in the cost it would take to reach them and the expected number of people they would reach at each event. Due to constraints on staffing, and goals to allocate minimum donor dollars to this project so that more can go to research budgets, they have identified two alternative plans in which they attend 15 events
Plan 1sends volunteers to the 15 highest turn-out events available for their staffing schedule. It will yield370,540 in populationreached but would cost$46,000to implement.
Plan 2sends volunteers to the 15 cheapest locations as available with their staffing schedule. It will yield only152,134 in populationreached, but would also only cost$30,500to implement.
They set a Minimax problem as shown below with objective value cell "M" (E5).
Assume we get a calculated resulting actual budget ofTestBudgetand calculated resulting actual Exposure ofTestExpin cells B2 and B3.Complete the minimax formulation below by writing out the formulas that would go in cells C2:D3 and related constraints.
A.Use the information and notation above to fill in the numbers or formulas for the white spaces of the table below. You can write results using the names of cells (e.g.TestExp) or the cell reference (e.g. B2)(4 pts)
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