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Monitoring the socio-demographic trends in the environment are important to marketers because new products developed as a result of these trends tend to have a
Monitoring the socio-demographic trends in the environment are important to marketers because new products developed as a result of these trends tend to have a short product life cycle. they usually apply to new market segments and thus allows the company to expand its customer base. a marketing programme designed to respond to these trends are more likely to be successful. these trends are often short-lived and thus the company must quickly respond to achieve quick profits
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