Montana Mountain Biking

1)How should Jerry use Digital marketing& 5thP strategies to grow it business? Discuss customer-based marketing (segmenting) strategies he can use for MMB.

2)Discuss the multi-channel Branding/e-marketing strategies available for MMB. Examples:

URL name, multi-channels, funnel model, CRM?

Banner Ads, e-mail campaign, SEO placement?

how should he use Social Media?

how should he use Mobile Marketing

how should he use Sharing Economy?

how should he use IoT?

3) What kind of digital marketing strategy would be best for MMB? Prod/Cust/Mix? Consider the cost implications: traditional vs digital branding.

see: https://www.wordstream.com/blog/ws/2017/07/05/online-advertising-costs

4) Which branding strategies (Emo vs Rat, Affiliate vs Viral) would be most appropriate for MMB to build trust & relationship intensity with customers? customer relationship life cycle model, namely, funnel model. See: digital branding

5) What type of new media channels could be utilized by MMB for digital advertising & promotion? Mobile, Social-Media, Sharing Economy, IoT,