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Month Contracts Sold Average ContractPrice Advertising Expenditures Personal Selling Expenditures 1 2,000 $2,600 $19,800 $34,000 2 2,000 $2,700 $20,300 $32,000 3 3,000 $2,700 $29,800 $45,000

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Month Contracts Sold Average ContractPrice Advertising Expenditures Personal Selling Expenditures 1 2,000 $2,600 $19,800 $34,000 2 2,000 $2,700 $20,300 $32,000 3 3,000 $2,700 $29,800 $45,000 4 1,250 $2,900 $12,300 $26,000 1,750 $3,000 $17,400 $33,000 2,750 $3,200 $28,200 $40,000 7 2,500 $3,200 $18,400 $41,000 8 1,000 $3,200 $10,400 $26,000 9 1,500 $3,500 $15,300 $34,000 10 1,750 $3,600 $17,400 $35,000 11 2,250 $3,700 $23,500 $39,000 12 2,500 $3,800 $26,800 $43,000

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