Moodle's Unit 2 two-page 500-words Assignment 1 is due 2359 PDT Wednesday 19 October.

In a properly formatted APA 7 paper with a cover page and a References page, you need to write the following:

1. About half a page introducing your worst brand experience.

2. Transitioning into half a page explaining the Kotler et al. (2021) term/concept/theme you connected to during class.

3. About half a page connecting this term/concept/theme to your worst brand experience.

4. A final half page with a strong conclusion.