Moral idealism refers to a personal moral philosophy that centers around a belief Multiple Choice O that all human beings are basically good. in "the greatest good for the greatest number." that good will always triumph over evil. O in the Golden Rule, "You should treat others as you would like others to treat you." that individual rights or duties are universal, regardless of the outcome. MARKET SEGMENTS Firm Pillows Side sleepers BED PILLOW PRODUCTS Medium Pillows Soft Pillows Back sleepers Stomach sleepers Figure 9-2 Consider Figure 9-2 above. My Pillow uses infomercials and product demonstrations at events such as stat Based on the market research above, which market-product combination should My Pillow target? Multiple Choice back sleeper-medium pillow side sleeper-firm pillow stomach sleeper-firm pillow stomach sleeper-soft pillow product demonstrations at events such as state fairs to market its line of pillows that are guaranteed to be "the most comfortable pillow you'll ever own combination should My Pillow target