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More and better quality data allow for better decision making in business and marketing. What is the term for using data from many sources to
More and better quality data allow for better decision making in business and marketing. What is the term for using data from many sources to create better offerings and communications with customers?
- 5G
- loT
- artificial intelligence
- metrics
True or False: Many companies have mission statements that reflect a marketing orientation
True or False: Every business is influenced by global issues.
True or False: Marketing is a functional area of a business -like accounting and operations.
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