More Info - Age & Residence Group 18-44, 0-4 years resident 18-44, Residence 5+ years 45+, 0-4 years resident 45+, Resident 5+ years Total (millions) Base (millions) 73.4 38.6 35.7 90.6 238.3 Free Sample Acquisition and Behavior (last 6 months) Obtained in-store Free sample from Used a free free sample mail or newspaper sample 8.8 6.4 14.4 4.4 3.1 7.8 1.4 1.1 4.6 11.8 8.2 14.7 26.4 18.8 41.5 Bought after trying a free sample 8.4 5.4 1.8 10.7 26.3 Who is influenced by free samples? You are a company preparing to do a direct marketing campaign. You are going to send free samples of your product along with each mailer. You would like to estimate how effective your campaign is likely to be. You created report that tells you: how people receive free samples, whether they use free samples, and whether they bought a product as a result of free samples. Further, you separated the market by someone's age and the number of years they have resided in their current residence. Click the icon to view the results of the report. Click the icon to view the Help Menu. Review the table provided, then answer the following questions. In some instances, the necessary information may be provided directly to you in the table. However, in most cases, you will need to calculate the answers using the provided information. In terms of buying a product after trying a free sample, what is the Index value of each of the four age & residence groups? (Round to one decimal place.) 18-44, 0-4 years resident 18-44, Resident 5+ years 45+, 0-4 years resident 45+, Resident 5+ years Index