More Info More Info RFM is a method frequently used by direct marketers to assess the value of customers. RFM stands for (R)ecency, (F)requency, and (M)onetary Value. Imagine you are a direct marketer for an online company that specializes in selling unique candies from around the world that are difficult to acquire in the United States. You have a large customer database, and you would like to apply the RFM method to value your current customers. You have two jobs. First, (1), you need to assign the correct RFM code values to a subset of your customer database. Second, (2), based on this RFM coding scheme you need to identify which customer subgroups should be targeted with a specific type of direct marketing message. Click the icon to view the common approach to calculate RFM. Click the icon to view the table summarizing overall customer statistics relating to RFM. Click the icon to view the customer subset information. Which person represents the MOST appealing RFM segment of the 4 listed here? with the RFM value of (Round to the nearest whole number.) Which person represents the LEAST appealing RFM segment of the 4 listed here? with the RFM value of (Round to the nearest whole number.) Which person represents the segment that we may target with advertising appeals in order to increase purchase frequency? with the Frequency code of (Round to the nearest whole number.) Which person represents the segment that we may target with advertising appeals in order to increase cross-buying and/or upgrading to higher value items? with the Monetary value code of (Round to the nearest whole number.) More Info More Info RFM is a method frequently used by direct marketers to assess the value of customers. RFM stands for (R)ecency, (F)requency, and (M)onetary Value. Imagine you are a direct marketer for an online company that specializes in selling unique candies from around the world that are difficult to acquire in the United States. You have a large customer database, and you would like to apply the RFM method to value your current customers. You have two jobs. First, (1), you need to assign the correct RFM code values to a subset of your customer database. Second, (2), based on this RFM coding scheme you need to identify which customer subgroups should be targeted with a specific type of direct marketing message. Click the icon to view the common approach to calculate RFM. Click the icon to view the table summarizing overall customer statistics relating to RFM. Click the icon to view the customer subset information. Which person represents the MOST appealing RFM segment of the 4 listed here? with the RFM value of (Round to the nearest whole number.) Which person represents the LEAST appealing RFM segment of the 4 listed here? with the RFM value of (Round to the nearest whole number.) Which person represents the segment that we may target with advertising appeals in order to increase purchase frequency? with the Frequency code of (Round to the nearest whole number.) Which person represents the segment that we may target with advertising appeals in order to increase cross-buying and/or upgrading to higher value items? with the Monetary value code of (Round to the nearest whole number.)