Question
More than 20 million customers shop at Coles (an Australian supermarket) every week, and the company sells thousands of products from Australian farmers and manufacturers.
More than 20 million customers shop at Coles (an Australian supermarket) every week, and the company sells thousands of products from Australian farmers and manufacturers. Coles is planning to enter the Singaporean market after successfully establishing over 2500 stores in Australia. They'd like to do some market research before committing to anything to help them decide. 500words around
Identify a target population for this research(1 mark)
What data collection method should be used? Why?(3 marks)
Identify a valid sampling frame(1 mark)
Which sampling method should be used? Why?(2 marks)
How would you select the respondents for this study?(1 mark)
For each response, ensure you clearly indicate each part by starting with an (1), (2), (3), (4) and (5).
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