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More than 500 scripted television series were available for viewing in 2018. New series typically start by producing a pilot episode that can be
More than 500 scripted television series were available for viewing in 2018. New series typically start by producing a pilot episode that can be evaluated by a network before it agrees to pick up the series for production. Hale's TV Productions is considering producing a pilot for a comedy series in the hope of selling it to a major television network. The network may decide to reject the series, but it may also decide to purchase the rights to the series for either one or two years. At this point in time, Hale may either produce the pilot and wait for the network's decision or transfer the rights for the pilot and series to a competitor for $100,000. Hale's decision alternatives and profits (in thousands of dollars) are as follows: State of Nature Decision Alternative Reject, 5, 1 Year, 52 2 Years, 53 Produce pilot, d -100 50 150 Sell to competitor, d 100 100 100 The probabilities for the states of nature are P(s) = 0.1878, P(s2) = 0.3210, and P(53) = 0.4912. For a consulting fee of $5,000, an agency will review the plans for the comedy series and indicate the overall chances of a favorable network reaction to the series. Assume that the agency review will result in a favorable (F) or an unfavorable (U) review and that the following probabilities are relevant. P(F) = 0.69 P(U) = 0.31 P(SIF) = 0.07 P(sIF) = 0.29 P(SIF) = 0.64 P(sIU) = 0.45 P(s,IU) = 0.39 P(s,IU) = 0.16 (a) Construct a decision tree for this problem. (Enter your answers in thousands of dollars.) Decision Tree Description Agency F 3 U 4 No Agency 5 1 5. 6 S 7 8 10 11 53 (b) What is the recommended decision if the agency opinion is not used? produce pilot, d sell to competitor, d What is the expected value (in thousands of dollars)? thousand dollars
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