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Morgan is bored with their usual breakfast of Rice Krispies cereal with milk. So they decide to buy some Lucky Charms and chocolate milk at
Morgan is bored with their usual breakfast of Rice Krispies cereal with milk. So they decide to buy some Lucky Charms and chocolate milk at the convenience store. This is an example of a consumer who elects to take advantage of what they know about alternative breakfast options. In this case, Morgan is displaying
complex buying behavior
dissonancereducing buying behavior
varietyseeking buying behavior
habitual buying behavior
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