Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Morgan Ltd. sells paint and paint supplies, carpet and wallpaper. In recent years there has been a significant decline in wallpaper sales, and management is

Morgan Ltd. sells paint and paint supplies, carpet and wallpaper. In recent years there has been a significant decline in wallpaper sales, and management is now looking at discontinuing that product line. A recent income summary is presented here: Paint and Supplies Carpeting Wallpaper Contribution margin $76,000 $69,000 $14,000 Fixed costs 28,000 37,500 22,500 Operating Income (Loss) $48,000 $31,500 $(8,500) If Morgan decides to drop the wallpaper product line then that space will be remodeled at a cost of $6,000 and carpet sales will expand into that area. As a result the contribution margin for carpeting is expected to increase by $10,500 annually. As well, the wallpaper's fixed costs will be reduced by 45%, with the balance allocated to the remaining product lines. Sales of paint and paint supplies is expected to decrease by 8%. Morgan will spend an additional $6,500 in advertising to promote the expanded carpet line. Given this information, what is the financial benefit (cost) of dropping the wallpaper line?  

Step by Step Solution

3.39 Rating (149 Votes )

There are 3 Steps involved in it

Step: 1

Before dropping the wallpaper line Contribution margin from wallpaper 14000 Fixed costs allocated to ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Strategic Management Text and Cases

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

7th edition

978-0077862527, 007786252X, 978-1259196553

More Books

Students also viewed these Accounting questions

Question

=+a) Fit a regression model with just Year as the predictor.

Answered: 1 week ago