Morice Industries Inc. has developed a new injection mold, model IA 05, that is designed to offer superior performance to a comparable injection mold sold by Morice's main competitor. The competing injection mold sells for $54,000 and needs to be replaced after 1000 hours of use. It also requires 57.000 of preventive maintenance during its useful life. Model IA-05's performance capabilities are similar to the competing product with two important exceptions-It needs to be replaced only after 2.000 hours of use and it requires $8,000 of preventive maintenance during its useful life. From a value-based pricing standpoint what is the reference value that Morice should consider when pricing model IA-05? Multiple Choice O $54,000 $68,000 Oo oo $108,000 $61000