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Morten Food Products, Inc. is a regional manufacturer of salty food snack. Last year Morten sold $ 1 5 0 million of its various chip
Morten Food Products, Inc. is a regional manufacturer of salty food snack. Last year Morten sold $ million of its various chip products and hopes to increase its sales in the coming year by offering a new line of baked chips. However, the firms analysts estimate that about of these revenues will come from existing customers who switch their purchases from one of the firms existing products to the new healthier baked chips. What level of incremental sales should the company analyst attribute to the new line of baked chips?
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