Most businesses have a combination of both personalized and standardized types of service while focusing more heavily on one or the other depending on their strategy.

Match each example and descriptor to its correct type of service.

Knowing customers by name and their usual order at a coffee shop $($Higher costs and less efficient$)$

A pop$-$up chat service when customers are browsing online $($Less consistent$)$

A sales associate helping a customer at the cosmetic counter $($Relies on judgment$)$

Barneys' salespeople equipped with tablets $($Relies on judgment$)$

Customers shopping at IKEA $($Lower costs and efficient$)$

Ordering at McDonalds $($More consistent$)$

Signage throughout a store indicating departments $($Automated services improving speed and reliability of the interactions$)$

Clean restrooms $($Automated services improving speed and reliability of the interactions$)$