Most companies manufacture a wide range of products that they then offer to consumers.How companies that offer multiple products and product lines manage those offerings is of extreme importance to the overall success of the company.

Using the Internet, visit one of the corporate sites listed below.Browse through the site and find where they discuss their product offerings (usually under the brands heading).How have they defined their product mix?How many different product lines do they offer?Discuss both the breadth and depth of the product mix.Pick three of their products and tell which type of product they are (convenience, shopping, or specialty) and why the company produces that type of product.

Proctor & Gamble [http://www.pg.com]

Kraft Foods [http://www.kraft.com/]

Gillette.com [http://www.gillette.com/]

General Motors [http://www.gm.com]

General Mills [http://www.generalmills.com]