. Most consumers are unwilling to exert much effort processing the main concept underlying salad dressing, spaghetti sauce, or salsa. So how could a small marketer gain a toehold in the extremely competitive, mature markets for these and other foods? If the marketer is Paul Newman, actor, race car driver, and eclectic celebrity, this task might be easier than it seems. Mr. Newman founded the eponymous company in 1982, with a promise to offer high-quality food products at reasonable prices and to donate all profits to charity. At the company's website www.newmansown.com, what devices are used to create or reinforce positive attitudes among consumers?

2. Consumers' desire to preserve their autobiographical memories fuels the success of photo studios like JC Penney Portrait Studio. Visit the company's website (http://www.jcpportraits.com), and take note of the ways that this company seeks to facilitate this nearly universal human desire. How does each element of JC Penney's marketing mix serve the consumer's need to preserve memories? What value does JC Penney offer you as a consumer or potential consumer of this photography service?

Please answer both parts of the question. Minimum of 250 word and include a research reference.