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Most every firm has a budget. In many cases, however, firms use them inappropriately. In extreme cases, the way the budget is used by the
Most every firm has a budget. In many cases, however, firms use them inappropriately. In extreme cases, the way the budget is used by the firm might actually encourage incorrect decisions.
Explain why budgeting is important for a firm. Do you think that a firm's budget should ever be violated (exceeded)? Explain your rationale.
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Selling Today Partnering To Create Value
Authors: Gerald Manning, Michael Ahearne
15th Global Edition
1292458631, 978-1292458632
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