What are reference groups and what is their role in influencing the buying process?

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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Question Posted: Mar 09, 2024 12:00 PM

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What are reference groups and what is their role in influencing the buying process?

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Reference Groups Reference groups are social groups that significantly influence an individuals attitudes values and behaviors These groups can be either a direct part of a persons social environment ...View the full answer

Selling Today Partnering To Create Value

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