What are reference groups and what is their role in influencing the buying process?
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What are reference groups and what is their role in influencing the buying process?
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Reference Groups Reference groups are social groups that significantly influence an individuals attitudes values and behaviors These groups can be either a direct part of a persons social environment ...View the full answer
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Related Book For
Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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