Most major companies use social media to interact with their customers. One famous example of this is the Wendy's Twitter account which uses both humor and speedy responses to engage with customers. Here is an example of Wendy's responding to a customer quickly who had a concern about their food. Here is an example of Wendy's using humor to engage with its customers. The "4E Framework for Digital Marketing" is explained: Excite customers with relevant offers, Educate them about the offering, help them Experience products, give them the opportunity to Engage with the firm's digital marketing activities. While Wendy's does share offers on it's Twitter, the tweets I listed are examples of the company Engaging with customers.

1. Select a company

2. Analyze their social media

3. Select a post or two of theirs and explain which E they are implementing and why.