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Most newspapers, radio- and TV stations as well as Social Media get their income from advertisements and sponsoring. The media will therefore seek to optimally
Most newspapers, radio- and TV stations as well as Social Media get their income from advertisements and sponsoring. The media will therefore seek to optimally satisfy the interests of their advertisers, which are not necessarily the same as the interests of the readers, listeners and viewers. Discuss this issue?
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This is indeed a complex and multifaceted issue with several key factors to consider 1 Profit Focus Advertisements and sponsorships are the major sour...
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Financial Accounting Reporting Analysis And Decision Making
Authors: Shirley Carlon, Rosina Mladenovic Mcalpine, Chrisann Palm, Lorena Mitrione, Ngaire Kirk, Lily Wong
5th Edition
0730313743, 978-0730313748
