Question
Most of Best Buy's success is understanding Consumer Behavior.The company has adopted a theory called 'customer centricity' - listening to the customer and putting them
Most of Best Buy's success is understanding Consumer Behavior.The company has adopted a theory called 'customer centricity' - listening to the customer and putting them at the forefront of the store. Best Buy has researched its consumer to understand fully what the consumer is looking for.
1.What are the advantages and disadvantages of Best Buy's customer centricity strategy?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
