Question
Most of you have not made a high-involvement purchase decision concerning a car or a house. Sometimes, this makes it more difficult to understand the
Most of you have not made a high-involvement purchase decision concerning a car or a house. Sometimes, this makes it more difficult to understand the consumer decision-making process. One way to deal with this is to reflect on the process you followed to decide to attend this international program at Vanier. 1. First, write down the top three reasons why you chose to attend this program. 2. Then, write out the process you followed to make the decision and provide three of the best sources you used in making your decision. 3. Once this is done, join a group of three or four other students and, as a group, list the pros and cons about the choice you made. In other words, what has been good about your choice and what has been difficult? After you have an overview of the process, who the influencers were, and your opinions about your decision, create a promotional campaign targeting people who are now facing a similar decision to choose an international program like the one at Vanier. The goal here is to ensure that the promotional campaign is integrated and comprehensive enough to deal with the many challenges inherent in making a high-involvement decision. Be sure to take into consideration all 5 stages of the consumer decision-making process when creating this application. Be as creative as possible with the campaignand dont worry too much about feasibility in this exercise but keep it within the realm of possibility.
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