Most organizations of varying sizes tend to emphasize market-competitive pay systems . What do you believe is most important for a company's competitive advantage with people by way of compensation and benefits: internal consistency or market competitiveness? Explain. In contrast, after reading and doing some research, can companies easily develop compensation that is both internally consistent and market competitive? What are some of the challenges to such an accomplishment? Be sure to support your answer with at least two references other than the text.