Most people are aware for how Amazon and Netflix use data to provide suggestions for additional purchases or shows based on data mining shopping cart items. They know if you purchase (or watch) a, b, and c items and others who have purchased those same items also purchase x, y, z then you might like those items as well.

But this segment has a different focus that you might not be aware of. Watch this TEDx video on how Netflix and Amazon use data to try and create the "perfect" show and respond to the following questions.

• Describe a couple of "take-aways" from the above video. What are the components that might be applicable in your own organization?
• Where there any surprises to the processes? If so, what where they?
• Do you agree with the speaker's final assertions? Why or why not?