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Mountain Adventures Ltd. manufactures and sells 11 different models of adventure gear. Mountain Adventures Ltd. is contemplating a 5% price cut across all 11 models.

Mountain Adventures Ltd. manufactures and sells 11 different models of adventure gear. Mountain Adventures Ltd. is contemplating a 5% price cut across all 11 models. It expects the price cut to result in a 9% increase in the number of units sold for models VV4801, VV4803, VV4805, and VV4807. The other seven models (VV4802, VV4804, VV4806, VV4808, VV4809, VV4810, and VV4811) are expected to see a 6% increase in sales volume. Assess the impact of the price cut on Mountain Adventures Ltd.’s profits and prepare a profit and loss statement.

Model

Sales Price

Variable Costs

Sales Volume

VV4801

$75

$35

2,000

VV4802

$85

$40

2,500

VV4803

$95

$45

3,000

VV4804

$105

$50

3,500

VV4805

$115

$55

4,000

VV4806

$125

$60

4,500

VV4807

$135

$65

5,000

VV4808

$145

$70

5,500

VV4809

$155

$75

6,000

VV4810

$165

$80

6,500

VV4811

$175

$85

7,000

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