Question
Mountain Adventures Ltd. manufactures and sells 11 different models of adventure gear. Mountain Adventures Ltd. is contemplating a 5% price cut across all 11 models.
Mountain Adventures Ltd. manufactures and sells 11 different models of adventure gear. Mountain Adventures Ltd. is contemplating a 5% price cut across all 11 models. It expects the price cut to result in a 9% increase in the number of units sold for models VV4801, VV4803, VV4805, and VV4807. The other seven models (VV4802, VV4804, VV4806, VV4808, VV4809, VV4810, and VV4811) are expected to see a 6% increase in sales volume. Assess the impact of the price cut on Mountain Adventures Ltd.’s profits and prepare a profit and loss statement.
Model | Sales Price | Variable Costs | Sales Volume |
VV4801 | $75 | $35 | 2,000 |
VV4802 | $85 | $40 | 2,500 |
VV4803 | $95 | $45 | 3,000 |
VV4804 | $105 | $50 | 3,500 |
VV4805 | $115 | $55 | 4,000 |
VV4806 | $125 | $60 | 4,500 |
VV4807 | $135 | $65 | 5,000 |
VV4808 | $145 | $70 | 5,500 |
VV4809 | $155 | $75 | 6,000 |
VV4810 | $165 | $80 | 6,500 |
VV4811 | $175 | $85 | 7,000 |
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