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Mountain Man Case What about these factors allowed it to create such a strong brand? Should MMBC introduce a light beer? Why or why not?

Mountain Man Case

  1. What about these factors allowed it to create such a strong brand?
  2. Should MMBC introduce a light beer? Why or why not?
  3. two strategic marketing recommendations on how to implement the (a) light beer strategy or (b) the alternate strategy you recommend.

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