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Mountain Man Case What about these factors allowed it to create such a strong brand? Should MMBC introduce a light beer? Why or why not?
Mountain Man Case
- What about these factors allowed it to create such a strong brand?
- Should MMBC introduce a light beer? Why or why not?
- two strategic marketing recommendations on how to implement the (a) light beer strategy or (b) the alternate strategy you recommend.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
