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Mourners in Egypt wear yellow, yet yellow implies courage in Japan and the opposite, cowardice, in the United States. This example shows all of the
Mourners in Egypt wear yellow, yet yellow implies courage in Japan and the opposite, cowardice, in the United States. This example shows all of the following EXCEPT:
a. Simple colors imbue brand associations.
b. Colors cannot be integral to brand identities.
c. The symbolism of colors varies across cultures.
d. Marketers frequently use color to convey information.
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