"Movano Health $($MOVE$)$ develops medical$-$grade devices that capture vital health and wellness data and translate it into personalized insights that empower consumers to live healthier, happier, and more balanced lives" $($About Us$,$ n$.$d$.).$ Movano currently sells "the Evie ring, $[$which$]$ tracks various health metrics such as sleep quality, heart rate, activity, temperature and much more" $($Lipski$,2024).$

After the Evie Ring reception at its showing at the Consumer Electronics Show $($CES$)$ in Las Vegas, Movano decides to conduct a limited supply sales promotion. Movano's marketing vice president in charge of the sales promotion of these Evie Rings, you were given a marketing budget of $$510,000$ for a $30-$second directresponse internet ad$.$ The ad provides the website address that will allowMovano to track when a hit $($or order$)$ has resulted from people seeing this particular ad$.$ You get $1,200,000$ hits on that website. Is this good? How many Evie Rings did you eventually sell as a result? Did the ad pay for itself or not? Could you have done better by spending your money on some other form of advertising?

Let's say that of the $1,200,000$ visitors to your site, $0\mathrm{.}002\%($or $0\mathrm{.}02)$ ordered the Evie Ring by visiting your website. You, of course, had created a special Web addressjustfor this direct marketing ad$,$ so you could accurately evaluate how many responses and orders this one ad produced. Let's also say that the price of the Evie Rings went from $$337\mathrm{.}50$ to its sales price of $$270,$ including shipping and handling. The variable costs come to $$100.$ You had an advertising allowable of $$25$ per order. So$,$ now you can make some calculations.

WITH THIS INFORMATION FIND :

$1)$ the contribution margin

$2)$ the number of orders

$3)$ the break even

$4)$ the new profit

$5)$ the ROAI $($multiply answer by $100)$

$6)$ cost per order

$7)$ did you meet your advertising allowable?