Movie: The Founder

1) Even though drive-in restaurants were already popular in America in the 1950s, they were not as successful as the fast-food restaurant owned by the MacDonald brothers. List three reasons for this lack of success.

a. drive-in restaurants usually messed up the order

b. The number of employees was not enough to meet the day-to-day order.

c. The customer satisfaction was low.

2) What production techniques did the Mac Donald brothers apply in their business to differentiate themselves from other similar restaurants?

3) Why were the MacDonald brothers reluctant to expand their business? What are the common disadvantages of business expansion?

4) Why did the rich franchise owners fail in their business?

5) What did Ray Kroc want to do to lower the costs? Why did the MacDonald brothers refuse to do it?

6) What did Harry Sonneborn, the financial expert, advise Ray Kroc to do to make more profit?

7) What happened to the MacDonald brothers at the end of the film? Why?

8) Which adjectives would you use to define:

a) Ray Kroc

b) Mac and MacDonald

9) Do you think that Ray Kroc is a good entrepreneur? Justify.

10) In your opinion, what was the mistake the MacDonald brothers made?