Question
Movieflix, an online movie streaming service that offers a wide variety of award-winning TV shows, movies, animes, and documentaries, would like to determine the mathematical
Movieflix, an online movie streaming service that offers a wide variety of award-winning TV shows, movies, animes, and documentaries, would like to determine the mathematical trend ofmemberships in order to project future needs.
Year | Advertising Expenditure $ 000 | Membership Subscriptions |
---|---|---|
2013 | 51 | 62 |
2014 | 58 | 68 |
2015 | 62 | 66 |
2016 | 65 | 66 |
2017 | 68 | 67 |
2018 | 76 | 72 |
2019 | 77 | 73 |
2020 | 78 | 72 |
2021 | 78 | 78 |
2022 | 84 | 73 |
2023 | 85 | 76 |
) Plot the scattergraph for the data. 15 marks
(ii) Use the data, to develop a regression equation relating advertising expenditure to membership. 20 marks
(iii) Estimate the membership if $40 000 is spent on advertising. 10 marks
(iv) How much must be spent on advertising to obtain a membership of 80 (000)? 10 marks
(iv) What is the nature of the relationship between advertising expenditure and membership? 15 marks
(v) Forecast 2024 membership using an alternative method, clearly explaining the limitations of your selected method. 15 marks
(vi) What are the limitations of the method used in (i)? 15 marks
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started