Moving to another question will save this response. Question 11 Goodwill: O is recorded when the purchasers of a business pay more than the fair value of the assets purchased. O should be treated like most other intangible assets and amortized over a useful life of not more than 40 years O should be recorded as a negative value if a company is purchased for less than the net carrying value of its assets. is an accounting measurement of how well a company's employees behave towards the company's customers. A Moving to another question will save this response