Moving to another question will save this response. Question 13 ) What is considered to be a big part of the Understanding phase. A lot of new designs are tried Research information around customer/experts Development financial models Going over the BMC multiple times Moving to another question will save this response. 1. A well-researched valuation is timeless. 2. 3. 4. Firms with same correlation with the market portfolio may not have the same beta. Historical equity risk premium should be estimated using most recent data to reflect current conditions. A firm with high growth rate could still destroy shareholder value. Financial Analysis (Let's keep this part simple we need to remember the financial aspects but for the purposes of this market entry plan - what is the cost for your product( Smash + tess Company) or service in Canada? What price will you sell it for in the country of entry (Russia) ? Why. Also include Proposed financial model, cost structure, projected revenue and profits, investment requirement and financial strategy. clothing brand company Name Smash + Tess The cost of equity for a firm is: dependent upon the firm's debt-equity ratio. based on estimates derived from financial models. equivalent to a leveraged firm's cost of capital. equal to the risk-free rate of return plus the market risk premium. equal to the firm's pretax weighted average cost of capital.