Moving to another question will save this response. Question 6 A starup firm hired a marketing firm to conduct a market test for a new cell phone game. The demand turns out to be low and the firm decides to give up on this game project The marketing firm charges a $30,000 for the mark test. This $30,000 is an example of Negative (erosion) side effect sunk cost opportunity cost Positive (synergy) side effect > Moving to another question will save this response