MPAW Strategic Marketing Format Prepare a strategic marketing implementation proposal for brand/organization. Use the below outline to prepare the same. 1. Executive Summary 2. Background/Overview include marketing goals and objectives. 3. Marketing Frameworks Porters Five Forces, BCG matrix, Ansoff Matrix, PESTLE 4. SWOT Analysis 5. STP framework for developing marketing strategy. Develop the positioning statement for the brand/organization. 6. Managing Products and Services. Discuss the PLC curve. 7. Managing Price 8. Managing Communication 9. Managing Distribution Channels 10. A total of 5 key marketing metrics to review implementation of strategy