Mr. Ahmed Muyaka, a Corporate Manager of Bidii Trading Company did not know how to react to certain circumstances which befell his Electronics company. At first the demand for the company’s products went higher than the supply. Without a second thought, he compromised the quality of the product so that he could meet the current demand. The customers were very dissatisfied and went for substitute products. The company is now doing very badly and Mr. Muyaka is wondering what to do next.

REQUIRED:

a) Advise Mr. Muyaka on the various stability strategies he could have adopted when the demand was higher than the supply.

b) Explain the competitive strategies that Ahmed Muyaka should adopt for competitive advantage.

c) Assess strategies that Mr. Muyaka need to consider to grow his business.

d) Discuss impediments Muyaka is likely to face as he implements the chosen strategies, and suggest possible solutions to him.